Client Testimonial

We are a market research company working in the media industry. We have very difficult criteria and specifications for running studies.

Opinion Access has been our partner for more than 25 years and has successfully been able to provide these services to our satisfaction, which is not an easy task.

-L.G. , President, Full Service Media Market Research Company

Opinion Access has always been honest and upfront with us and I truly appreciate that.

It is difficult to find a partner like Opinion Access in today's world and we have been very lucky to have you. We would not have been able to do half of the work we have done so successfully without your partnership and support.

-L.M., a Honomichl50 Company

If you're looking for a top quality research company....

...with staff who will ensure the data is collected according to quality standards and who will work with you as a valued client, then I recommend Opinion Access.

-A.I., President, Full Service Consultancy and Research Company

Opinion Access recently helped me with a project for which we needed thousands of telephone interviews with dozens of sub-group quotas.

We needed the results in a very, very short time period. Everything went smoothly from the first conversation to the last data file transfer.

Owner, Full Service MR company

Opinion Access consistently delivers high-quality data collection services (from quality programming, to quality interviewing, to quality data processing and flexibility in presentation of electronic files) that meet or exceed client expectations.

Opinion Access provides particularly excellent service and solves problems or concerns in ways that benefit all. It is a pleasure to work with them.

K.B., Scarborough Research

Opinion Access is great. I've worked with lots of research partners over the past 35 years.

Opinion Access is in the top tier. They are smart, helpful, totally professional, and improve my business with suggestions and insights. I'm delighted to recommend them.

J.P., Full Service Market Research Company

I hired Opinion Access to take over a tremendous Hispanic phone tracking study that we were experiencing issues with via the phone vendor at that time.

Opinion Access did an amazing job on the research and they still run that same program, along with other trackers for us. They are extremely knowledgeable, forthcoming and generous in sharing their experience. We enjoy working with the entire team. They are client service-oriented and aim to please on all aspects of the process.

J.B., SVP, Honomichl 50 Company

CATI can be complex. Unlike online interviewing, CATI requires staff trained to deal with the complexities of speaking directly with people over the phone and gaining their trust, all the while adhering to a rigorous methodology to ensure that questions are asked—and answered—correctly. We bring experts and the highest internal quality assurance practices to every project:

  • 300+ web enabled stations
    • CATI
    • CATI OVER WEB (COW)
  • B2B and B2C
    • Dynamic Caller ID
    • Incidence Testing
    • Low Incidence Studies
    • Marketing and Branding Studies
    • Phone to Web
  • Domestic and nearshore call centers
  • Bilingual Spanish plus 10+ other
    languages
  • 100% TCPA compliant cell phone
    dialing

CATI Quality Assurance

  • All applicants are pre-screened for
    voice-quality and enunciation
  • Initial training spanning two days is
    followed by a test. Only those
    prospects receiving a passing grade
    become interviewers
  • We monitor all interviewers, coach
    them, and give them ongoing
    assessments

    • Live monitoring
    • Random recorded monitorings
    • Remote client monitorings
  • Zero-tolerance policy for falsification
    or lack of respect to a respondent
  • We call back 10% of all interviews in
    order to perform validations for key
    questions. If any inconsistencies
    exist between the answers, those
    interviews are replaced
  • Adherence to Insights
    Association/MRA Code of Marketing
    Research Standards
  • All interviewers are trained in
    respect for Human Subjects.